Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. For its two slowest-selling model lines, Mercury ended the Sable and the Mountaineer after the 2009 and 2010 model years; the two vehicles completed their model cycles without replacement. $14,950. This was especially the case in smaller, rural communities in need of trucks, as these areas were served by either a Ford or a Lincoln-Mercury dealer, but rarely both. In 1982, Mercury introduced its first two-seat vehicle; the Mercury LN7 was marketed as a counterpart of the Ford EXP. Mercury transformed itself with its first scintillating line of postwar automobiles, their sinuous lines defining the unforgettable cars built between 1949 and 1951. In place of the radiator-style grille of Lincoln, several grille shapes were initially used, before the division adapted a rectangular grille opening in the mid-2000s. Get Mercury listings, pricing & dealer quotes. In stark contrast to the breezeway roofline, Mercury offered the "Marauder" fastback roofline (shared with the Ford Galaxie 500XL); its aerodynamics helped Mercury gain ground in stock-car racing. During the 1970s, the vertical waterfall grille design was adapted by nearly all Mercury vehicles (except for the Capri and Comet). Originally developed for Edsel, the Comet was sold without Mercury divisional badging until 1962 (similar to the original Valiant from Plymouth). Of the 580,000 vehicles sold; nearly four out of every ten 1978 Mercurys were Cougars. 1978 commenced the modernization of the Mercury model range, marked by the introduction of the Zephyr compact, replacing the Comet. 1970 marked the entry of Mercury into the subcompact segment. Slightly larger than the Pinto, the Capri was marketed as a compact sports car rather than an economy car, becoming the first Ford Motor Company car in North America sold with a V6 engine. [33] At the time, Mercury vehicles were sold in the United States, Canada, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East. For 1977, Mercury made significant revisions to improve sales to its intermediate model range (its slowest-selling models). Alert me by email if a price drops or a special offer is available. Drawing its name from the German word of Mercury, Merkur sold German-produced captive imports designed by Ford of Europe, competing against European executive cars sold in North America from Audi, BMW, Mercedes-Benz, Saab, and Volvo (along with the launch of Acura). Ford later used a different version of the song in its truck advertising. The product of a joint venture with Nissan, the Mercury Villager was launched as a 1993 model as the first Lincoln-Mercury minivan (Mercury never marketed the Ford Aerostar). The discontinuation of the full-size Buick Roadmaster and Chevrolet Caprice by General Motors after 1996 led to an increase in sales of the Grand Marquis, rising nearly 20 percent from 1996 to 1997. While upper-trim models (such as the Grand Monarch Ghia or Marquis) would feature a crest on the hood or grille, lower-trim models (such as the Monterey or Montego) featured a crest in places such as the wheels. Deriving its name from Mercury wood-trim station wagons, the Villager was produced by Ford alongside Nissan Quest; both vehicles shared a chassis and engine with the Nissan Maxima. Search over 521 used Mercurys. "Mercury V8" redirects here. After the discontinuation of the Cougar, Mercury began a series of model introductions to further expand its model line. To distinguish the LN7, the rear hatchback was fitted with a compound-curve rear window. The counterpart of the Ford Fairmont, the Zephyr marked the introduction of the Fox platform, a rear-wheel drive chassis architecture that underpinned some compact and mid-size Ford and Lincoln-Mercury vehicles from the 1970s into the early 2000s. On January 4, 2011, the final Grand Marquis was produced by Ford of Canada as the final Mercury-brand vehicle. To compete with Fluid Drive (Chrysler) and Hydramatic (General Motors), the 1942 Mercury offered Liquamatic, the first semi-automatic transmission offered by Ford Motor Company. While sales of the Grand Marquis were highly profitable (then its best-selling model line), the mid-60s average buyers' age was nearly two decades higher than what Lincoln-Mercury dealers sought to attract into showrooms. The Marquis and Monterey were given an exterior update, adopting a "pillared hardtop" roofline (frameless door glass supported by a thin B-pillar). Very very very rare 1940 Mercury Sedan. Towards the early years of the brand, Mercury used its Roman namesake in a silhouette profile (with signature bowl hat with wings, as shown in the image). Using low-power light bulbs, the grille between the headlights was illuminated. Search for new & used Mercury cars for sale in Australia. After a two-year hiatus, the S-55 returned for 1966. As Ford ended the Merkur division in 1989, the Mercury division itself began a major transition during the 1990s. After 12 years nearly unchanged, the Grand Marquis underwent a larger-scale redesign, sharing no body commonality with the previous generation. Payment Calculator. Along with a transition to front-wheel drive, the conservative design of the Marquis was to be replaced by one of the most aerodynamic sedans in the world (at the time). Autos Motorcycles ... Prices for Certified Cars. The same year, the Ford Galaxie was introduced, shifting the Ford brand upward in price and content; fearing brand overlap with the Galaxie, Ford of Canada ended the Monarch brand after the 1961 model year. The revision proved successful, as Mercury reached its then-highest sales. Buoyed by Cougar sales, Mercury was the fifth-highest selling brand in the United States (the highest it would ever finish). [17], 1954 Mercury Monterey Sun Valley (Ford Crestline Skyliner), 1957 Mercury Turnpike Cruiser 4-door hardtop. A second generation of the Villager was introduced; alongside the Nissan Quest, the model line adopted a driver-side sliding door. 1981 saw Mercury revise its model line to combat falling sales. Find the Mercury that is in your are, with the price and model that you prefer by using the filter options on our website. Mercury Prices and Values: Mercury is a division of Ford that was founded by Edsel Ford in 1939 as an entry-level luxury brand, traditionally positioned and marketed between Ford and Lincoln.Mercury models are now all based on Ford platforms. 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While the Lincoln-Zephyr reentered production, the Zephyr nameplate was discontinued (Lincoln discontinued the Continental after 1948). Car: Mercury Price: Any Year: Any City: Any Kilometers: Any You will be notified via email when new cars are available in your search criteria. The Topaz sedan was redesigned, adopting a more "notchback" rear roofline than the Tempo; a grille (initially) replaced the lightbar. 4 for sale starting at $7,988. Far more aerodynamic than its predecessor, the exterior of the Grand Marquis was better-received by the marketplace than that of the Chevrolet Caprice and Buick Roadmaster (and the Ford Crown Victoria); sales of the model line doubled from 1991 to 1992, leading it to become the best-selling Mercury sedan through much of the 1990s. It gets EPA-estimated 23-24 MPG combined. Inventory prices for the 2011 Mariner range from $2,739 to $11,551. For the 1988 model year, the Merkur Scorpio was introduced, bringing the Ford Scorpio flagship sedan of Ford of Europe to North America. Mercury sales rebounded in 1993 to over 480,000, their highest level since the 1978 all-time high. After 1959, the "Big M" was replaced by a crest emblem. By the beginning of the 2000s, the Mercury division began to struggle in efforts to modernize its brand image. Following the withdrawal of the Tracer and Mystique after the end of 1999, Mercury was left with the Sable and Grand Marquis. [28][29] Through the 2000s, multiple efforts were made to attract younger buyers to the brand, involving product changes and replacements. Initially associated with full-size sedans and personal luxury cars, Mercury also diversified its model range. In 1965, Meteor returned the Rideau and Montcalm names, using a Ford Galaxie body with a Mercury grille. Used Mercury Capri For Sale. In 1958, to accommodate the introduction of Edsel, Ford revised its divisional structure, with Mercury, Edsel, and Lincoln forming a combined division (M-E-L). For more information on how we collect and use this information, please review our. From 1945 to its closure, Mercury was half of the Lincoln-Mercury Division of Ford, forming a combined sales network distinct from Ford. In contrast to the downsized model ranges introduced by General Motors, the 229-inch (5,800 mm) long Marquis/Grand Marquis was powered by a 460 cubic inches (7.5 l) V8 (the second-largest displacement engine used in an American automobile). In the mid-1990s the brand received some free advertising when country music star Alan Jackson scored a hit with a 1993 cover of K. C. Douglas' "Mercury Blues", a song which heaped praise on their vehicles. See prices, photos and find dealers near you. To eliminate overlap with the Monterey, the Meteor nameplate was adopted for an intermediate, giving Mercury a counterpart of the Ford Fairlane. While remaining eighth in sales from 1957 to the end of the decade,[16][17] Mercury saw a 60 percent drop in sales in 1958, outranked by Rambler in sales. The Mercury Mariner is an SUV. [citation needed]. [27] It was also this year that television star Kate Jackson came on board as a regional spokeswoman for the Lincoln-Mercury sales division, promoting the Mercury models through the 1997 model year. For performance-oriented trims, XR was used (Cougar XR7, Topaz XR5, and Capri XR3). Beginning life as the third-generation Ford Probe, the new Cougar adopted the chassis of the Mystique (becoming front-wheel drive for the first time). Following the discontinuation of the Lincoln Aviator, many of its features were adopted by the Mountaineer SUV as part of its 2006 redesign to further distinguish it from the Ford Explorer. As Lincoln-Mercury entered the 1980s, Mercury continued the modernization of its model line, redesigning its entire lineup between 1978 and 1982. See Mercury's full lineup of new and used vehicles. From 1946 to 1957, to attract buyers of medium-price vehicles, Ford of Canada marketed the Monarch brand in their dealership network. Following the 1967 introduction of the Mercury Cougar, the branding of Mercury vehicles changed; similar to the Ford Mustang pony emblem, the Cougar adopted its own "prowling cat" logo. Outsold by the Grand Marquis by nearly five-to-one for 2007, the Montego was renamed the Sable for 2008. For the first time, the Sable saw an exterior update (a revision to the lightbar to aid grille ventilation). The Cougar base coupe, sedan, and wagon were counterparts of the Ford LTD II, with the Cougar XR-7 hardtop becoming a counterpart of the Ford Thunderbird. For the first time since 1980, the Cougar received a complete redesign of its interior, including an (optional) electronic instrument panel. While sold through Lincoln-Mercury, Capris sold in North America from 1970 to 1978 had no divisional identification. Mercury cars. As its premium model range, the Montclair was introduced above the Monterey (including the Sun Valley glass-top hardtop, for its final year). [5] While the nameplate was briefly used by Chevrolet for 1933 (Chevrolet Mercury), the Roman god name was personally selected from over 100 potential model and marque names. Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. [17] Coinciding with the discontinuation of the Edsel Corsair and Citation, Mercury produced its own body and chassis (for the first time since 1940). Prices (141) Photos (158) ... 1966 Mercury Monterey 2dr H/T, nice car, good body and paint, nice original interior, big block V8 auto, PS, new steering gear box and... More. Below is the historical Mercury price per flask. In contrast to the Mercury (and the Monarch) of the 1950s, which was derived its body from Lincoln, the Meteor combined a Ford body with a Mercury grille and trim. Restyled along with the Mustang, the Cougar was repackaged as a competitor of the A-body coupes (Chevrolet Monte Carlo, Oldsmobile Cutlass Supreme, Pontiac Grand Prix) of General Motors. After a two-year hiatus, the Mercury Tracer returned for 1991 as the smallest Mercury model line. Through the decade, designers sought to give Mercury its own brand identity while maximizing production resources. [21] In place of the five divisional bodies produced in 1958 (Ford, Lincoln/Continental, Mercury, large Edsel, small Edsel), Ford trimmed its full-size range to two for 1961 (Ford/Mercury, Lincoln). Read reviews, see photos, and compare models by price, specs, and features. To differentiate the Marquis from the Ford LTD, Mercury introduced hidden headlights for the model line. The Capri was restyled with a hatchback and was renamed the Capri II. These have been temporarily saved. As distinguishing itself from counterpart Ford (and Lincoln) models was a key factor, renewing the model line was imperative. Offered By: Country Classic Cars Advertiser since 1993. For the first time, the Eight was offered as a wood-bodied station wagon. [11] The grille underwent a minor redesign, reintroducing vertically-oriented trim. To match the Sable, the Topaz underwent a minor exterior update, receiving composite headlamps and a lightbar grille. Find The Right Car. If you’re looking for a flashy car, you’ll want to consider something other than the 2010 Mercury Milan Hybrid. "Mercury Head" emblem (1965 Mercury Comet Caliente), 1960s Mercury script (on 1967–1969 Cougar), 1977–1979 Mercury Cougar XR-7 "cat head" hood ornament, Final Mercury emblem (2000–2005 Sable grille). Price. [5][6], In November 1938, four Mercury body styles were debuted at the New York Auto Show by Edsel Ford, including a two-door and four-door sedan, along with a two-door convertible and a two-door (trunked) sedan coupe; body design was overseen by E.T. Taking the role of the Lynx, the Mercury Tracer was the first Mercury car since 1960 with no US-market Ford equivalent. Shop, watch video walkarounds and compare prices on Mercury Mariner listings. Use Classics on Autotrader's intuitive search tools to find the best classic car, muscle car, project car, classic truck, or hot rod. Used Mercury Cougar For Sale. As a solution, Ford launched its own version of the 1920s General Motors Companion Make Program, leading the company to expand from two nameplates to five by the end of the decade. [22], For 1984, the introduction of the front-wheel drive Mercury Topaz further ended model overlap within Mercury. From the mid to late-2000s, Mercury shifted its trim nomenclature in line with Lincoln, with full words replacing letter-based designations. The 1973 model year brought major functional changes to the Mercury line, the fuel crisis notwithstanding; in various forms, all Mercury cars were given 5-mph bumpers. 1989 saw the 50th anniversary of the Mercury division, producing various commemorative editions of the Cougar, Sable, and Grand Marquis. I have been collecting cars and going to car shows for over the past 20 years. The Mercury styling of the brand is most commonly associated with a waterfall-style grille. Used Mercury Marauder For Sale. The first logo of the Mercury brand was its namesake, the Roman god Mercury. TrueCar has over 945,682 listings nationwide, updated daily. Intending to repeat the success of the 1970s Capri, Lincoln-Mercury began sales of the Merkur (see below), a captive import from West Germany aimed at European entry-level luxury cars. For non-station wagons, Mercury introduced "S" sub-models to market sportier content; along with higher performance powertrains, the option packages included full-length consoles, floor shifters, and bucket seats with the S-22 (Comet), S-33 (Meteor), and S-55 (Monterey). The Mercury Montego replaced the Comet as the intermediate model range (based on the Ford Torino). For 1988, Mercury underwent multiple product revisions and updates. Ford of Canada replaced Monarch with the Edsel brand for 1958; a poor reception to Edsel in Canada led to the return of Monarch for 1959. [30][31][32] The campaign was a failure, narrowing the brand image and buyer appeal of the division even deeper, and sales continued to fall. For 1969, the full-size Mercury line was given an all-new body and chassis. Sold only in Canada, Ford ended sales of Mercury-badged trucks after 1968 (sales of the Mercury version of the C-Series COE continued through 1972); during the 1960s, the M-series shifted closer in appearance to its Ford counterpart. 1964 Mercury Montclair Marauder. Sign in now to prevent your Saved Listings from expiring. From 1963 to 1966, the optional reverse-slant roofline with retracting rear window was unique to Mercury, featured by no other American brand. Beginning the 1967 debut of the Mercury Cougar, several nameplates were derived from big cats, including the Bobcat and Lynx (with the Sable also adopting an animal name). For 1998, the model line underwent a mid-cycle redesign; in a more visible update, to appeal to retail buyers, the Ford Crown Victoria adopted the more formal roofline of the Grand Marquis. During the 1970s, the Cougar became the most popular Mercury vehicle, with a "Sign of the Cat" advertising campaign launched by the division. Don't miss what's happening in your neighborhood. Replacing the Bobcat, the Mercury Lynx was introduced as the counterpart of the Ford Escort. Research Mercury before buying or leasing by reviewing expert ratings, in-depth reviews, and comparisons of 2019-2021 models. After 2002, Ford ended its joint venture with Nissan to produce the Villager, leaving the division out of the minivan segment. The emblem became the final design featured for a hood ornament of an American-brand automobile, offered as an option for the Grand Marquis for 2005 (for a single year). 1974 marked several significant changes throughout the Mercury model range, transitioning towards higher-content model lines. As the 1990s progressed, several product changes were less well-received by buyers. Over 65,800 1939 Mercurys were sold, at a starting price of $916 (approximately $16,090 in 2016 dollars). |. [10] Through 1947 and 1948, few major changes were made. After becoming dormant in the early 1980s, the Villager name returned in 1993 (as the Mercury Villager minivan). 1999 marked multiple changes to the Mercury line. I have never seen a 1940 Mercury Sedan. [13] As a submodel of the standard Monterey hardtop, the Monterey Sun Valley was introduced, featuring a fixed-panel acrylic glass sunroof. [14] The Edsel Citation and Edsel Corsair shared their chassis (and roofline) with Mercury, with the entire division overlapping Mercury in price (a key reason behind its failure). This logo was briefly revived for 2003–2004, used in the alloy wheel centers of the Mercury Marauder. In contrast to the comprehensive line of brands from General Motors (seven) and Chrysler Corporation (four), in 1935, Ford offered only its namesake brand and the cars of Lincoln Motor Company. Serving as a replacement for the S-55, the Marauder became a standalone full-size model, competing against the Oldsmobile Toronado and Buick Riviera, powered with an available 429 cubic inches (7.03 l) V8. Gateway Classic Cars Dallas is proud to present a Fully Frame off restored award show winning 1941 Mercury Eight 19A Convertible. While again sharing much of its bodyshell with Lincoln, the division adopted the three-model range of Ford. Don't miss what's happening in your neighborhood. For the shortened 1942 model year, 24,704 Mercury vehicles were produced. [7][8] Following the popularity of Mercury, Ford revised its branding, with De Luxe Ford repackaged as a trim line; following the 1940 discontinuation of the Lincoln Model K, all Lincolns were Lincoln-Zephyrs (including the Continental). Join millions of people using Oodle to find unique used cars for sale, certified pre-owned car listings, and new car classifieds. [3] As Ford announced the closure of the Mercury brand, signage related to the brand began to disappear from Lincoln-Mercury dealers. The design would reappear in the debut of the Mercury Cougar, as designers sought to differentiate the model from the Ford Mustang. Mercedes-Benz car price starts at Rs 41.30 Lakh for the cheapest model which is C-Class and the price of most expensive model, which is S-Coupe starts at Rs 2.60 Crore. We have thousands of listings and a variety of research tools to help you find the perfect car or truck In 1984, Mercury introduced what would become its final brand emblem (pictured in the article information box). This is a list of both production and concept vehicles of the former Mercury division of Ford Motor Company of the United States and Canada. Struggling to compete against newer designs, the aging Bobcat and Monarch were in their final years of production. Add to Favorites More. On June 2, 2010, Ford announced the closure of the Mercury line, effective at the end of the year as the company concentrated its marketing and engineering efforts on the Ford and Lincoln model lines. The sedan line underwent a major revision, as Mercury replaced the Sable with two different vehicles. The first Mercury assembled outside of North America, the Tracer was derived from the Mazda-designed Ford Laser (derived from the Mazda 323); American production was sourced from Japan and Mexico while Canadian production was imported from Taiwan.[24]. For the first time since 1977, the Cougar was offered as a station wagon (replacing the otherwise identical Zephyr wagon, as Mercury shifted the model line upward in price). For full-size Mercurys, multiple rooflines were gradually phased out, with the fastback Marauder roofline discontinued in 1966 and the Breezeway roofline discontinued in 1967. Since the early 1960s, the use of platform sharing had left Ford and Mercury model lines styled virtually the same, differing only by grilles, wheels, badging, and minor trim. For the 1939 model year, Mercury made its debut with a namesake vehicle line as a completely new design. The redesign was poorly received by critics and buyers, leading to sales to fall by one-third from 1996 to 2000. Developed as a competitor to the Mazda MX-5, the Capri was mechanically derived from the Mazda 323 (although the Capri and MX-5 were unrelated to each other). One of the most expensive vehicles built and sold in the United States, the Lincoln Model K was rivaled in price by the Cadillac V-16, the Packard Eight and Duesenberg Model J. For 1977, the Cougar logo was revised from a "prowling cat" to a "cat-head" emblem, later adapted by the Mercury Lynx, Mercury LN7 and the Mercury Capri. The smaller sedan, the Mercury Milan (a counterpart of the Ford Fusion) was sized closely to the first-generation 1986 Sable. After meeting with initial success (outselling its previous-generation namesake for 1999 and 2000), sales declined; the Cougar was discontinued a final time after 2002 (as Ford shifted to a new generation of the Mondeo). The Montego saw a revision to its model range, as its fastback body style was discontinued. By 1992, the feature was adapted by all Mercury vehicles (except for the Cougar and Grand Marquis). In contrast to other American automobile manufacturers, as the 1980s progressed, elements of Mercury design shifted further from divisional (Ford) counterparts. Classics on Autotrader has listings for new and used 1941 Mercury Other Mercury Models Classics for sale near you. To reflect the change completely, the Lincoln division renamed the Lincoln Motor Company (its name before World War II) in December 2012. Introduced in Canada in 1975, the Bobcat was the Mercury counterpart of the Ford Pinto, sharing its coupe, hatchback, and station wagon body styles. After ending the importation of the Capri II in late 1977, leftover examples were sold through the 1978 model year. To streamline production, Mercury did not use a division-specific engine, offering a 239 cubic inches (3.92 l) version of the Flathead V8 (producing 95 hp [96 PS; 71 kW]). Research the Used 2011 Mercury Mariner with our expert reviews and ratings. For 1964, the full-size range underwent a revision; the Montclair and Park Lane were reintroduced above the Monterey, with the Meteor and S-models withdrawn. Lincoln-Mercury continued sales of the Marquis alongside its successor through the end of the model year (retiring the Brougham trim). Alert me by text if a price drops or a special offer is available. Introduced with the Mercury Topaz, the emblem was adopted by the Lynx and Sable, with the Grand Marquis/Colony Park adopting it in 1988 (on hood ornaments and wheels). Are you looking to buy your dream classic car? While again shared with Ford, the Mercury model line underwent a major revision, with the Marquis expanded to a full model range (alongside the Ford LTD) and the Colony Park no longer marketed as a separate series; the Park Lane and Montclair were discontinued. Mercury is a defunct division of the American automobile manufacturer Ford Motor Company.Created in 1938 by Edsel Ford, Mercury was marketed as an entry-level premium brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines.Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler's DeSoto. For 1957, Mercury redesigned its model range, with a 122-inch (3,100 mm) wheelbase sized between Ford and Lincoln. The Montego struggled to gain market share against competitive sedans, partly due to model overlap with the Grand Marquis (in contrast, Ford had long ended marketing for the Crown Victoria and ended retail of the model line after 2007). Used Mercury Mountaineer 2010. Research Mercury car and SUV pricing and get news, reviews, specs, photos, videos and more - everything for Mercury owners, buyers and enthusiasts. The first front-wheel drive vehicle of the brand, the Lynx (as an option) offered the first diesel engine for a Mercury; three and five-door hatchbacks were offered along with a five-door station wagon. Read Mercury car reviews and compare Mercury prices and features at Intended as the successor for the Comet, the Monarch led to a completely new market segment: the luxury compact car. Edmunds also has Used Mercury Mariner pricing, MPG, specs, pictures, safety features, consumer reviews and more. [5] While similar in concept to the modestly restyled De Luxe Ford, the V8 Mercury was an all-new car-sized between Ford and the Lincoln-Zephyr.[5]. As a 1985½ model, the Lynx underwent a mid-cycle update, adopting flush headlamps and a black-painted grille (in line with the Topaz). The brand was marketed as a four-model counterpart of the Ford line (Meteor, Niagara, Rideau; Montcalm was added in 1959 to match the Galaxie). Introduced as a direct counterpart of the Chrysler Town & Country, the Monterey struggled to establish market sales as the minivan segment in North America declined as a whole; after 2007, the Monterey was discontinued alongside the Freestar. Find dealer showroom prices for Dubai, Abu Dhabi, Sharjah and Ajman. [19] McNamara (prior to leaving Ford to become Secretary of Defense) allowed the division to remain, under several conditions. In 1997, as part of the introduction of the Mercury Mountaineer SUV, Mercury reintroduced the chrome vertical "waterfall" grille. The revision was well-received, as Cougar sales nearly tripled. Using much of the body and trim of the Mercury, Monarch was a three-model line with the Richelieu, Lucerne and Sceptre matching the Mercury Monterey, Montclair, and Park Lane, respectively.